Allen founded PipelineSquared after 12 years of startup experience in sales, marketing, business development, strategic partnerships, and channel distribution for both B2B and B2C companies. After stops in the corporate world at USA Today (NYSE: GCI) and The Advisory Board (NASDAQ: ABCO), Allen decided to chart a path back to the entrepreneurial roots of his childhood mistletoe business and college DJ company. Although, Allen will be quick to admit the buyer’s journey and decision making process has changed a lot since he purchased a slingshot in the late ’80s and drove a minivan with a bunch of loud speakers in the late ’90s. The buyer is now in control.
In 2005, he joined The Jake Group in Washington, DC turning an interview for a part-time graphic designer into a pitch to become employee #1. Allen rolled his freelance web design business into the company and was responsible for 20% of new revenue generated for the firm in his first year.
In 2008, Allen joined Magnus Health, the leading SaaS provider of student medical records (SMR) designed specifically for schools. He would hold several executive leadership positions over a seven year period. All of his roles had one common theme of building and growing the sales and marketing pipeline. During his tenure revenue would grow from $50,000 to $3,250,000 in annual recurring revenue (ARR) with a 95% client retention rate. Customer acquisition cost (CAC) were reduced 35% while growing at an average of 70% year-over-year. Allen built best-in-class sales enablement programs, creating a transactional email lead generation program achieving a 85% response rate within two weeks of first contact. He also managed a 19 city roadshow with a 44% close rate 30% under budget. Allen sourced and managed partners resulting in a single sign-on integration for 60% of clients, reducing the sales cycle by 20% and implementation costs by 30%.
It was at Magnus Health in 2010 that Allen would first implement the Hubspot software, merging his inbound sales and marketing beliefs with a platform built to deliver the strategy. Allen would become a co-founder of the Raleigh-Durham Hubspot User Group (HUG) in 2015 as well as rollout the Hubspot sales and marketing platforms in another local tech startup before founding PipelineSquared in 2017.
Allen is passionate about the benefits of running the Entrepreneurial Operating System® for growing businesses. He has implemented EOS® at three companies and has served in the Integrator seat. The Integrator is responsible for creating organizational clarity, communication, and consistency; driving results; forcing resolution, focus, team unity, prioritization and follow-through; and helping to remove obstacles and barriers.
Allen lives in Raleigh, NC with his wife and two daughters. At home, his highest marks are received for taking out the trash and mowing the grass. He is a Tar Heel, soccer coach, beach enthusiast, amateur gardener, and frustrated golfer. He is allergic to bees and Neosporin, both lessons learned the hard way.